Interaction design for social/ mobile innovation
search for “social mania”
workshop:
write a short brief based on cards(30):
develop your vision statement/ product brief
mental notes+ firm up brief
pick one user flow and work through
sketching w/Mobile UL stencils(30):
sketch out screens according to flows
combine & prepare your
why mobile:
It’s on you: the device on your person during a behavior changing opportunity
Intimacy: relationship with your mobile device
Connectivity: access to networks allow connections to data&people
Non-disruptive: using a mobile doesn’t take you far from your natural flow
Culturally ready:
What is behavior change?
Ethics- mind the gap-action
I really shouldstart…….- shit. Another month went by- I was super busy
3 factors of behavior change:
trigger
motivation
ability
3 core motivators:
sensation: pleasure, pain
anticipation: hope, fear
social cohesion
ability:
make the target behavior easier to do
break it down for them
by focusing on simplicity. You increase perception of ability
trigger: prompt, request ,offer, call to action, cue
trigger types: facilitator(high motivation , low ability)
, signal(high low motivition)
, spark
